Client Portfolio at a Glance
As a product development firm, we boast a dynamic and wide ranging client portfolio in the realms of Art & Culture, City Planning, Entertainment, and Education. Here is a glimpse of some of that work…
Los Angeles department of transportation | VisonZero
We're excited about our fledging work in the fields of transportation and environmental justice. In 2018, Lyfe Productives started building out and implementing the deployment strategies for Los Angeles Department of Transportation's adaptation of VisionZERO in corridors throughout South LA and neighboring areas. The aim of VisionZERO is to reduce pedestrian deaths in LA to zero by the year 2025 via a multi-faceted prevention approach that blend education, planning, engineering, and community engagement to meet its goal. In collaboration with CBOs deeply rooted in neighborhoods- this unprecedented rollout engages drivers, municipalities, and stakeholders in accountability measures to keep all Angelenos safe.
Stanford d.School
In 2020, our CEO was tapped to co-design and facilitate a course for Stanford University’s d.school focused on lifting up the intersection of Art and Activism, both historically and in the current social and political climate of the day. Lyfe Productives supported the build out of the course by collaborating with both Ise Lyfe and another Stanford instructor to develop content and weekly videos designed for students to participate in a self-guided and personalized reflective scholar experience. We are flattered by the amazing response from course participants and look forward to an enduring relationship with this dynamic institution within Stanford’s body as they continue to push the envelope and engage design learning in groundbreaking ways.
smallasagiant Large scale art exhibition
From 2017-2019, our team, in collaboration with The California Endowment, curated and successfully produce throughout California a large scale photo and conceptual art exhibition. smallasaGIANT features photographs of people sentenced anywhere from 20+ years to life in prison when they were under the age of 18, alongside conceptual and multi-media art, centered around the broader realities of incarceration and popular opinion. Additional aspects of the exhibit include audio and visual narratives, life stories and convictions, family commentary, as well as provocative presentations of data/research on historical and current trends in juvenile justice. smallasaGIANT aims to shed light on this important human rights issue, support communities to better understand the plight of children in the justice system, and to move all of us to continue to act and protect the most vulnerable members of our society: children.
Prosperity Now’s Racial Wealth Divide Initiative (RWDI)
Washington DC-based Prosperity Now is one of the most progressive and successful economic empowerment entities in the United States. When their Vice President hired our firm to lead the comms and development plan for their Racial Wealth Divide Initiative, we were enthused to build a dynamic and effective approach. Our strategy launches and implements functions that highlight their innovation bridging racial wealth inequality. Via media and platform placement, we’ve elevated RWDI and its partners as influential voices that drive policy solutions to tackling racial economic inequality at the national, state, and local levels.
National Fair Housing Alliance (NFHA)
Since 2016, we have been proud and humbled to be working with one of the most important Human Rights NGO's in the country, The National Fair Housing Alliance. We've built the websites for their commemoration of the 50-year Anniversary of the Fair Housing Act of 1968, and are enthusiastic about our remaining work to connect both philanthropic and corporate sponsorship dollars to their year-long event calendar delivering tangible tools for people to assert their full citizenship and continue the assertion of fair housing as a human right.
Whalerock | Zendaya the App
In 2017, we collaborated with famed actress and icon Zendaya to write and co-produce for her Zendaya App produced by Whalerock Industries: “The Bazics”. The Bazics delivers 4-minute smartphone and social media-friendly bi-weekly news updates geared towards a 14yr – 30yr old demographic- covering everything from politics and finance to social justice and environmental awareness. Each segment will feature a provocative presentation of current events in the news often not inclusive of teen and young adult audiences on traditional news platforms. Each episode ends with a celebratory ‘Good News’ highlight that lifts up a positive and inspiring happening in the world.
California Affordable Housing Initiatives, Inc.
In 2013, Lyfe Productives collaborated with California Affordable Housing Initiatives to create a conceptual art exhibition titled Brighter Than Blight. The project was ambitious and massive; transforming a blighted and condemned housing project in the Bay Area into a living art piece honoring residents and serving as a narrative on housing as a human right. Not only was this project unprecedented, it was a stellar success! Brighter Than Blight was covered by major media outlets throughout the state and attracted a broad audience as well as hired and educated dozens of young people and community members.
Kaiser Parmanente
For two years, Lyfe Productives developed, implemented, and facilitated a health disparity program for Kaiser Permanente. Live UP is a youth empowerment program that engages young people in health education while supporting them in the creation of prevention-based solutions to health disparities in underserved communities. Our ultimate goal is to expose these fantastic young people to career opportunities in health care and build collaborations with medical institutions to support their strides to become leaders in health and wellness.
LIVE UP PEDAGOGY: TEACHING THE HEART AND MIND
It is our belief that the only way effective sustainable change can happen regarding health disparities is if programming not only expands the knowledge of youth participants, but also heightens their compassion and moral obligation regarding promoting healthier living within our communities. Our strategy includes a solid comprehensive social awareness component that exposes the institutional factors that fuel foul health conditions in underserved communities. Also, we employ a youth campaign component that is designed to challenge participants to see beauty in their environment regardless of the conditions and call on themselves, peers, teachers, and community members to join their campaign for healthier living.
Front of The Bus, LLC/New Wave Entertainment, Comedy Central
Lyfe Productives did all the artistic content development and performance graphic design for Front of The Bus and New Wave Entertainment’s production for Comedy Central Special: “Eddie Griffin: You Can Tell Em I Said It!”
We worked closely with Eddie Griffin and Front of The Bus to build images and graphic design content to support the hilarious and politically charged humor of the famed comedian. The show went on to be a hit when it premiered on the Comedy Central Network, officially ushering LP into the world of commercial television content production.
Since then, we have independently produced a sold-out large commercial theater stand up show for Eddie Griffin in No. Cal and developed and launched the merchandising and audience interaction platform for his residency in Las Vegas at the Rio Hotel.
The Pan African Film & Arts Festival
Lyfe Productives developed the sponsorship deck for the prestigious and world renowned Pan African Film Festival- which celebrated its 25th year of presenting stellar films by and about Black people from all over the world. PAFF premiers both commercial Hollywood blockbusters and phenomenal independent works, galvanizing major media and sponsorship support from outlets such as Los Angeles Times, ABC, Playbill.com, Ebony Magazine, Cadillac, and Okay Africa to name a few. A well-articulated sponsorship deck and strategy is the cornerstone of generating revenue and excellent programming for large media festivals.
Getting The Most Out of Life
Getting The Most Out of Life (GTMOL ) is an innovative and unprecedented effort for hospice care in Northern California facilitated by the Alameda County Department of Health. GTMOL advocates for all people to have access to end of life planning and affordable hospice care for families supporting elderly or terminally ill loved ones. Since the program’s inception, Lyfe Productives has developed the outreach interface and branding of the campaign. Currently, we are the lead for the implementation of a provocative outreach and messaging campaign that unites the cause of GTMOL with National Healthcare Decision Day 2014/2015.