Prosperity Now's Racial Wealth Divide Initiative

Washington DC-based Prosperity Now is one of the most progressive and successful economic empowerment entities in the United States. When their Vice President hired our firm to lead the comms and development plan for their Racial Wealth Divide Initiative (RWDI), we were enthused to build a dynamic and effective approach. Our strategy launches and implements functions that highlight their innovation, bridging racial wealth inequality. Through media and platform placement, we’ve elevated RWDI and its partners as influential voices that drive policy solutions to tackling racial economic inequality at the national, state, and local levels.

RWDI leverages its connection to national organizations, a growing network of state and local partners, and core competencies –technical assistance, policy development and advocacy, and applied research– to aggressively address racial economic inequality. Our project deploys three primary strategies: to strengthen all of Prosperity Now's programs’ ability to address racial wealth inequality and develop stronger analysis of asset poverty in communities of color, to launch and implement specific projects that highlight best practices in bridging racial wealth inequality through collaboration with local and regional organizations, and to elevate Prosperity Now and its partners as influential voices that drive policy solutions to tackling racial economic inequality at the national, state, and local levels.

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